2Blue

SINGER • ACTOR • ROCK N' ROLLER
Follow this brief to align with the objectives of the show.
1. DRESS CODE
Wear solid black (including shoes) to avoid distractions.
2. STAGE ACCESS
Do not climb on stage during the show.
Do so only during the curtain call to capture the finale.
Reference for curtain call framing (keep 2Blue centered):
🔗 Curtain Call Example
3. FOCUS ON 2Blue
2Blue is the lead singer. Allocate 80% of your videos and stills to him. The remaining 20% must include the band, the engineers, and the audience.
4. BRAND VISIBILITY
Capture the logo(s) of the sponsor(s) clearly.
5. FORMAT & RESOLUTION
Capture everything VERTICALLY (see specs below).
Portrait Feed: 1080 × 1350 px (4:5)
Stories: 1080 × 1920 px (9:16)
Reels: 1080 × 1920 px (9:16)
Reference for framing and resolution:
🔗 Format Examples
6. VIDEO GUIDELINES
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Use a gimbal for smooth, pro-level clips.
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Capture clips that are at least 30 seconds long.
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Capture everything in color (nothing in B&W).
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Avoid using flash.
7. FRAMING & EMOTION
Avoid dead space. Capture the vibe.
References (older aspect ratios but excellent feel):
🔗 Example 1
🔗 Example 2
8. KEY MOMENTS TO CAPTURE
2Blue with the audience
'Meet & Greet' after the show
Fan video testimonials — ask:
“If you had to describe your experience in JUST ONE WORD, what would that word be?”
(Ask with enthusiasm to spark better responses.)
Reference reel:
🔗 Testimonials Example
9. DELIVERY TIMELINE
Minimum 3 videos and 20 photos within 12 hours
Remaining content within 72 hours
Use a transfer link with 2 folders: 'Videos' and 'Photos'
Include social media handles to be tagged.
Thank you for creating magic that lives on.
~ Team 2Blue